Microsoft's New Parental Street Cred Videos . . .

Microsoft has just come out with a series of new Xbox 360 video ads called "Parental Street Cred" which I hate to say, don't exactly achieve their goal of making the Xbox seem like a fun "family-friendly" device. Is this video targeted to kids? Or maybe the parents? Check out one of the videos below and let me know if it confuses you as well!